DIGITAL MARKETING
CASE STUDIES
A Laminate / Vinyl Flooring Supplier
TR is a Laminate/Vinyl flooring supplier that offers a wide range of flooring solutions that fit any décor, environment or budget.
Problem
TR needed to generate exposure in a B2B environment, that allowed their brand to stay relevant and top of mind. They needed a platform where they could engage with their audience as well as educate on latest trends and upcoming product launches.
Challenge
As the brand is aimed towards a B2B environment, we had to come up with a way to attract potential businesses to the online platforms using social, search/display/video and email instead of regular offline platforms.
Solution
We launched a digital campaign targeted towards specifiers using both Social media and Google search. With our interactive campaign featuring educational content, product launches, upcoming projects and expo events the target audience was able to engage and question via our Facebook and Instagram platforms, and share, endorse and comment through the industry focused LinkedIn page. Not only that, after engaging on the social platforms, specifiers were then able to search for the relevant topics via the web, making our Google Ads highly relevant.
An IT Services and Consulting Business
TS provide medium and enterprise level cloud solutions and services in the greater Southern African region.
Problem
TS needed to increase their reseller/partner and direct client base.
Challenge
To develop a unique (but relevant) creative approach to break through a cluttered market backed by a digital media strategy that would drive qualified leads into a CRM platform and trigger a communication journey and generate qualified leads.
Solution
We created a series of videos and social posts backed by a LinkedIn (and small Facebook) Lead Generation campaign and a Google video, search and display campaign. The campaign targeted and retargeted specific decision makers convincing them to reach out to TS to become a partner / reseller/ client.
Conclusion
The campaign was optimised significantly over the three-month period and budget was shifted to the best performing elements so the campaign delivered better quality and more leads as it progressed. The campaign overdelivered on the total number of MQLs by 50%.
A Renewables Energy Company
BP provide turnkey solar solutions tailored for commercial, industrial, and large-scale residential applications.
Problem
BP needed to increase the number of leads generated for their B2B market.
Challenge
To develop a digital media strategy that would drive relevant traffic to the BP website and increase leads for their commercial solar solutions.
Solution
We created and launched a Google Ads and LinkedIn campaign focusing on the B2B market with unique ads; each ad group was tailored for a different industry vertical, and had a unique value proposition. Keywords were selected which were highly relevant to the B2B market, and a large number of negative keywords were used to exclude individual home solar searches (these unwanted searches account for over 90% of the search volume). We also used detailed ad scheduling to only show ads during specific hours when influencers and decision makers were working.
Conclusion
Using a highly relevant, time specific and targeted Google Ads Search campaign and LinkedIn campaign, we were able to significantly increase and sustain the number of incoming B2B leads.
