Refine your website

HAPPY FEBRUARY AND WELCOME TO OUR FIRST ARTICLE FOR 2021!

Here we share some important information as to why it is good practice to refine your website and keep it up to date.

An outdated website is like an old pair of shoes that you love so much and with which you simply cannot bear to part, but which are in dire need of replacing! Like that old pair of shoes may start hurting your feet, having a dated website can potentially start to hurt your business

Stats suggest that 94% of the first impressions on a website are based on its visuals and design. With a website that is modern and up to date, a user can immediately gauge that a company is actively invested in gaining their business.

The following points outline some of the most common causes as to why your website may have become outdated:

Adobe Flash Player
As of 31 December 2020, Adobe Flash Player is no longer supported. Websites making use of Flash are now rendered partially inoperable as this function no longer works. The parts of the site making use of the old Flash now show up with an error message.

Outdated Information
If your website displays a published date or “latest news” blog post from 2015, it’s seriously time to upgrade your website! I am sure you will agree that a user seeing a date from years ago not only makes your site look dated, but immediately gives the distinct impression that your company is no longer in business.

Non-Mobile-Friendly Websites
No-one is without a mobile device these days! We all use them for gaining information from the internet. So, with more and more visitors accessing your website on a mobile device, it has become imperative to ensure that your site is responsive (mobile-friendly) to ensure that all your visitors have a positive experience when visiting your site.

Fun Fact:

Mobile accounts for approximately half of web traffic worldwide. In the third quarter of 2020, mobile devices generated just over 50% of the global website traffic, consistently hovering around the 50% mark since the beginning of 2017.

Updating Website Security
In our present day and age, hacking is a reality! Security should be one of the top priorities for businesses both large and small and websites do get hacked because of the vulnerability in the framework and platform on which a site is built. Keeping your site’s code up to date will reduce the risk of being hacked.

In conclusion:

If your website displays one of more of the above elements, then it is time to get a new website! We are happy to assist you with any further advice and information. Please do not hesitate to contact us on the following:

Tel: 011 022 6060

We look forward to hearing from you!